Retail Marketing Software for Faster, More Accurate Campaigns
Retail marketing runs on tight deadlines and zero tolerance for errors — a wrong price, a missing spec, or an unapproved campaign asset costs more than time. Australian retailers operate some of the most complex promotion and catalogue workflows in the world, managing multiple products, channels, and approval chains simultaneously. Simple gives retail teams the product information management, promotion production, approval workflow, and digital asset management tools to get accurate content to market faster.
The Complete Retail Marketing Platform
Get Products to Market Faster With Accurate Data
In retail, speed and accuracy are the same problem. Inaccurate product information — wrong pricing, missing specs, outdated images — creates returns, complaints, and lost sales. Simple RetailPath gives retail marketing and buying teams a central product master that carries every detail: images, descriptions, specifications, pricing, SKU data, and attributes. That single source of truth syncs across catalogues, eDMs, ecommerce platforms, and in-store materials — so every channel always has the right information.
Learn more about Product Information Management
From Buyer Brief to Studio-Ready in Minutes
Retail catalogue and promotional production is one of the most time-pressured workflows in marketing. Simple RetailPath streamlines the process from buying team brief to design studio — buyers drag and drop products onto catalogue page templates, build PDF previews, and generate InDesign-ready studio briefs with all product images, copy, pricing, and callouts automatically populated. What previously took days of back-and-forth between buyers and designers happens in a fraction of the time.
Learn more about Retail Marketing
Review, Proof, and Approve — Without the Rework
Retail promotions involve many reviewers — buyers, category managers, marketing, legal, and pricing teams. Simple RetailPath's online review and markup tools centralise all feedback on catalogue and promotional PDFs in one place, with change logs that let designers track every amendment. For broader campaign approval workflow — seasonal creative, brand materials, and digital assets — Simple Admation adds a structured multi-level approval layer with deadlines, automated reminders, and a full audit trail. Together they cover the full review and approval cycle from production proof to final sign-off.
Learn more about Online Proofing
Manage Campaigns and Creative Approvals at Scale
Retail marketing teams run far more than catalogues — seasonal events, brand partnerships, digital advertising, in-store POS, and eDM campaigns all require briefing, creative production, stakeholder review, and sign-off. Simple Admation gives retail marketing operations the project management, briefing, and approval workflow infrastructure to manage that volume without losing visibility. Know the status of every campaign, every asset, and every pending sign-off at a glance — and keep resources allocated accurately across the team.
Learn more about Project Management
One Library for Brand Assets, Campaign Creative, and Supplier Materials
Beyond the product catalogue, retail marketing teams manage enormous volumes of creative assets — seasonal campaign imagery, brand guidelines, supplier materials, in-store POS, and digital advertising creative. Simple Asset Manager provides a single, searchable library for all of it, with AI-supported tagging, permission controls, and on-the-fly reformatting so teams can find what they need and adapt it for any channel without returning to the design studio. Product images and media sit within Simple RetailPath as part of the product master — Asset Manager handles the broader creative library that sits around the catalogue workflow.
Learn more about Asset Management
Features
Product Library – Search & Find
Find any product instantly by searching across metadata — product name, brand, SKU, APN, EAN, category, or core range. QuickView previews let buyers identify products without opening each record.
Drag and Drop Promotion Builder
Buyers place products onto catalogue or eDM templates using drag and drop. Build a PDF preview of each page instantly — a more accurate representation than a traditional mud map and faster to brief to studio.
Studio Ready Briefs
The design studio receives the catalogue or eDM brief in InDesign format — product images, pricing, copy, and callouts already populated. Reduces briefing errors and speeds up the production cycle significantly.
Online Review and Markup
Reviewers mark up changes directly on PDFs with a full set of annotation tools. Feedback is centralised and change logs give designers a clear checklist of every amendment to complete before re-submission. Learn more about Online Proofing
Campaign Approval Workflow
Route seasonal campaigns, promotional creative, and marketing assets through structured multi-level approval workflows — ensuring the right stakeholders sign off before anything goes to print or live. Learn more about Approval Workflow
Governed Digital Asset Library
Store, search, and distribute product photography, campaign creative, and brand assets from a single permission-controlled library. On-the-fly reformatting lets teams adapt assets for any channel without a return trip to the design studio. Learn more about Asset Management
See how Simple powers retail marketing from product data to approved campaign.
Schedule a call to see how our platform helps retail marketing teams manage product information, produce catalogues and promotions faster, and keep campaigns on track.
Contact SalesOur Customers
Testimonials
I love how easy Admation is to navigate! Its so easy to use! I love that you can leave comments on an annotation and communicate directly to the designer, regarding a specific change you want to make.
”Simone Jorgensen
Buyers Assistant
Anaconda
Admation has made compiling a brief to our design team much easier and this really helps in getting back designs that we would like to utilise. It’s improved the briefing process immensely. It also makes it easier to track my jobs and where I am at with work in progress.
”Will Gillard
Merchandise Buyer
David Jones
Related Resources
Case Study: David Jones
PIM vs DAM — What's the Difference?
Case Study: Just Group
Frequently Asked Questions
What is retail marketing software?
Retail marketing software manages the end-to-end process of creating, approving, and distributing retail marketing content — from product information and catalogue production through to campaign approvals and digital asset management. It replaces disconnected spreadsheets, email chains, and file-sharing tools with a single platform that keeps buyers, marketers, and designers working from the same accurate data.
How does Simple Retailpath help retail marketing teams?
Simple Retailpath is a PIM and retail promotion production platform. It gives buying and marketing teams a central product master — with images, descriptions, specs, pricing, and SKU data — that feeds directly into catalogue and eDM production. Buyers build page layouts using drag and drop, generate studio-ready InDesign briefs automatically, and manage the review and approval process through to final sign-off.
Do I need both Simple Retailpath and Simple Admation?
Not necessarily — it depends on your team’s primary challenge. Retailpath is built specifically for retail catalogue and promotional production: product data management, layout, studio briefs, and proofing. Admation is built for broader marketing project management and campaign approvals. Many retail clients use both together — Retailpath for the production workflow and Admation for seasonal campaign management, brand approvals, and resource planning. If you’re primarily managing product catalogues and eDM production, Retailpath is the starting point. If you’re managing a broader marketing operation across multiple campaign types, Admation is the foundation.
Can Simple manage both catalogue production and campaign approvals?
Yes — and many retail clients use both products together. Simple Retailpath handles catalogue and promotional production: product data management, drag and drop layout, studio-ready briefs, online proofing, and change logs. Simple Admation manages the broader marketing operation: campaign briefing, project management, multi-level approval workflows, resource management, and audit trails for seasonal campaigns, brand creative, and digital advertising. The two products complement each other across the full retail marketing workflow.
How does Simple help retail teams manage product information across channels?
Simple Retailpath provides a single product master that carries every detail — images, descriptions, specifications, pricing, and attributes — and syncs that information across catalogues, eDMs, ecommerce platforms, and in-store materials. The problem it solves is version fragmentation: when product information lives in spreadsheets and email threads, different teams end up working from different versions. A catalogue goes to print with last season’s pricing. An online store carries the wrong specification. A supplier’s image gets used past its licence. Retailpath eliminates that by making the product master the single source of truth — every channel pulls from the same approved, current data, and updates flow through automatically when products change.
Is Simple used by retail and ecommerce businesses?
Yes. Simple’s retail platform is trusted by some of Australia’s leading retailers — including Spotlight, The Good Guys, Baby Bunting, IGA, Betta, Winc, Anaconda, and David Jones. These organisations use Retailpath for catalogue and promotional production, and Admation for marketing approvals and campaign management.
How does Simple’s digital asset management work for retail teams?
Simple Asset Manager provides a searchable, permission-controlled library for product photography, campaign creative, brand assets, and supplier materials. AI-supported tagging makes it fast to find assets across large catalogues. On-the-fly reformatting lets teams adapt assets for different channels and formats without returning to the design studio, and download history gives full visibility of who has accessed and used each asset.