Admation: Faster Marketing Approvals. Bulletproof Compliance
The marketing approval platform built for teams that can't afford to get it wrong. Admation manages the complete creative process from structured briefing through workflow, online proofing and multi-level approvals — so every asset that reaches the market has been correctly reviewed, signed off and recorded.
Create Strong Briefs
Structured templates so every project starts with the right information.
Control the Workflow
End-to-end visibility from kick-off to final approval, with no chasing required.
Approve with Confidence
Multi-level approval pathways, audit trails and compliance checklists built in.
Our Customers
Project Briefing: Start Every Project Right
Every approval delay can usually be traced back to a weak brief. Admation's online briefing templates ensure the right information is captured from the start — consistently, every time, for every project type.
• Build detailed online briefs using customisable templates — no information gaps, no ambiguity.
• Define deliverables, assign tasks, set budgets and deadlines in a consistent format every time.
• Capture mandatory fields so key details are never missed, regardless of project type or size.
• Add agencies and external partners directly to the project — all communication in one place.
• Reuse saved templates across projects to drive speed and consistency at scale.
Learn how Admation's creative briefing tools work, or read our guide on how to write better marketing briefs.
Workflow Management: Full Visibility, Zero Chasing
Marketing teams waste hours chasing approvals through email and Slack. Admation replaces that chaos with a structured marketing approval workflow — defined stages, clear ownership and automated reminders — so managers always know where every project stands.
• Define workflow stages, assign permissions and control access to tasks and assets at every step.
• Get complete schedule visibility with a marketing calendar showing project milestones and deadlines.
• Set automated reminders and deadline alerts — no more manually chasing reviewers.
• Monitor project progress, resource utilisation and budget status on customised dashboards.
• Include external agencies in the workflow without losing control or visibility.
• Reduce touchpoints at every stage — streamlined process means fewer rounds, faster outcomes.
Read the complete guide to marketing approval workflow best practices or explore how approval workflow software works end to end.
Online Proofing: Clearer Feedback, Fewer Rounds
Vague feedback costs revisions. Admation's online proofing tools give reviewers a complete markup toolkit — draw, annotate, highlight and comment directly on the artwork — so change requests are clear, contextual and actioned first time.
• Review and mark up artwork, video, HTML files and Microsoft Word documents without leaving Admation.
• Compare revisions side-by-side — see exactly what changed and what feedback was applied.
• Collate all stakeholder feedback on a single screen — no more conflicting emails from multiple reviewers.
• Automated version control ensures teams always work from the latest approved version — eliminating version confusion.
• Batch review and approval streamlines high-volume workflows — approve multiple assets in a single step.
• Full audit trail records every comment, change request and approval decision for compliance reference.
Read A Complete Guide to Online Proofing Software to understand how online proofing fits into your approval process, or see the guide to choosing online proofing software.
Approvals & Compliance: Every Sign-Off Accounted For
In regulated industries, a missed approval isn't just an inconvenience — it's a brand and legal liability. Admation's multi-level approval workflow ensures every asset is reviewed by the right people, in the right order, before it reaches the market. And every decision is recorded.
• Build multi-level, sequenced approval pathways — route assets to the right approvers at the right stage.
• Define roles and permissions so only authorised reviewers can access, approve or reject at each level.
• Customisable approval checklists ensure reviewers complete required checks before sign-off is possible.
• Automated audit trail captures every approval decision, comment and change for compliance reporting.
• On Hold, Act on Behalf and Reserve tools manage approval interruptions without stalling the workflow.
• Set approval deadlines and automated reminders — keep sign-offs on track without manual follow-up.
• Risk calculator and compliance checklists help reviewers make the right call, every time.
• Version locking prevents unapproved content from being distributed or published.
Understand why marketing approvals break down — and how to fix the process. For teams in regulated industries, read our marketing compliance best practices guide. Explore marketing compliance solutions from Simple. Or understand the full scope of challenges Admation solves — a full breakdown by team type.
Resource Planning: The Right People, Available When It Matters
Approval delays often come down to resource problems — the wrong people assigned, overloaded reviewers or no visibility over who is working on what. Admation gives managers the scheduling and task tools to make sure capacity is matched to demand before deadlines become problems.
• See everyone's workload before allocating — assign tasks to the right resource in a few clicks.
• Automated scheduler optimises resource use across concurrent projects and approval deadlines.
• Reassign tasks quickly when priorities shift — maintain momentum without manual replanning.
• Time tracking and timesheets give accurate data for future resource and budget estimation.
• Personalised dashboards show each team member their tasks, deadlines and priority at a glance.
• Plan for future skills requirements so the right expertise is always available at the right time.
Learn more about marketing resource management or read the complete guide: what is marketing resource management.
Reporting: Approval Performance and Process Visibility
Know exactly how your approval process is performing — where the bottlenecks are, how long approvals are taking, and where budgets and resources are being consumed. Admation's reporting tools turn workflow data into the governance visibility your leadership team needs.
• Dashboard charts give real-time visibility of active projects, approval status and resource utilisation.
• Approval statistics reporting reveals where delays occur — fix the process, not just the symptoms.
• WIP (Work in Progress) reports track every active job across the team in a single view.
• Gantt charts provide timeline visibility across projects, deadlines and approval milestones.
• Compliance reporting surfaces audit trail data quickly — ready for internal review or regulatory requirements.
• Eliminate spreadsheet complexity — all reporting data lives in Admation, updated in real time.
Admation – Features
Online Briefs & Templates
Capture the right information from the start with customisable briefing templates — consistent, mandatory fields, every project. Learn more about Online Briefs and Templates
Audit Trail
Automated, tamper-proof record of every approval decision, revision and comment — essential for compliance and governance reporting. Learn more about Audit Trails
Compare Revisions
View two versions side-by-side with all comments and markups — reviewers see exactly what changed and why. Learn more about Comparing Revisions
Version Control
Automated version management ensures teams always work from the current approved file — no more 'final_v3_FINAL' confusion. Learn more about Version Control
Online Proofing Tools
A complete markup toolkit for artwork, video and HTML files — annotate, highlight, draw and comment directly on the asset. Learn more about Online Proofing Tools
Approval Checklists
Custom checklists prompt reviewers to complete required checks before sign-off — no steps skipped, no compliance gaps. Learn more about Approval Checklists
Approval Templates
Standardised multi-tier approval pathways that route assets to the right approvers in the right sequence, every time. Learn more about Approval Templates
MS Word Approvals
Review, mark up and approve Word documents without leaving Admation — all changes tracked, all feedback recorded. Learn more about MS Word Approvals
Adaptive Approval Tools
On Hold, Act on Behalf and Reserve manage approval disruptions — keep work moving even when key approvers are unavailable. Learn more about Adaptive Approval Tools
Batch Review and Approval
Review and approve multiple assets in a single session — streamlined for high-volume campaigns and deadline-driven teams. Learn more about Batch Review and Approval
Managing Feedback
Stakeholder feedback collated into a single, de-duplicated view — clear change requests with no conflicting instructions. Learn more about Managing Feedback
Custom Reporting
Real-time dashboards, WIP reports and Gantt charts — full visibility of approvals, projects, resources and budgets in one place. Learn more about WIP Reporting
Marketing Calendar
A single visual calendar of project milestones and approval deadlines — filter by team, project type or campaign. Learn more about Marketing Calendar
Key Dates
Set project and approval deadlines with integrated reminders — keep work on track without manual follow-up. Learn more about Key Dates
Re-Run Project
Duplicate an approved campaign, retain all metadata and update deliverables — push repeat campaigns live faster. Learn more about Re-Running a Project
Ad Storage & Asset Sharing
Store and share approved production assets securely with controlled access and full download audit trails. Learn more about Ad Storage & Asset Sharing
Finalise Deliverables
Apply confidentiality, expiry and storage rules to close out projects cleanly and maintain compliant asset management. Learn more about Finalising Deliverables
Review Video and Websites
Annotate video frames and HTML assets directly — track feedback and manage online approvals for motion and digital work. Learn more about Reviewing Videos and Websites
Assign Tasks
See full workload before allocating — assign tasks to the right resource with visibility and precision. Learn more about Assigning Tasks
Timesheets and Time Tracking
Track time at task and project level — accurate data for resource estimation, budget management and productivity insight. Learn more about Timesheets
See Simple Admation in Action.
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Frequently Asked Questions
What is Simple Admation?
Admation is a marketing approval and project workflow platform that manages the complete creative process — from briefing and task assignment through online proofing, multi-level approvals and compliance reporting. It is designed for marketing teams, compliance-sensitive organisations and ad agencies that need every asset reviewed, approved and recorded before it reaches the market.
For a full breakdown of Admation’s capabilities, team personas and use cases, read What Is Admation? — the complete platform guide.
Who uses Simple Admation?
Admation is used by in-house marketing teams, compliance and brand managers, CMOs, traffic managers and ad agencies — typically in mid-to-enterprise organisations in regulated industries such as financial services, insurance, health and retail.
Australian customers include Bupa, Bendigo Bank, RACV, Woolworths, Tourism Australia and The Just Group. It suits any organisation where marketing output must meet a high standard of review before publication — from a small in-house studio to a global enterprise marketing operation.
How is Admation different from general project management tools like Asana or Monday.com?
General project management tools are built for task tracking across any kind of work. Admation is purpose-built for marketing — specifically for the creative review and approval process. Where a tool like Asana tracks tasks, Admation manages the structured approval workflow: multi-level sign-off pathways, online proofing with markup tools, compliance checklists, version control and tamper-proof audit trails.
For teams in regulated industries, or any organisation where brand and legal compliance is non-negotiable, that specialisation makes a significant difference. Admation isn’t a workaround — it’s built for the way marketing approval actually works. Read our detailed breakdown of why Jira isn’t built for marketing teams for a deeper comparison.
What challenges does Simple Admation solve?
Admation addresses the core problems that slow marketing teams down and create compliance exposure. Structured approval workflows with automated reminders replace email chains and missed deadlines. Templated briefing with mandatory fields eliminates incomplete briefs. Multi-level approval pathways and automated audit trails ensure every sign-off is recorded. Centralised online proofing with collated feedback removes ambiguity from change requests. Scheduling tools give managers real-time workload visibility before allocating resources. Reporting dashboards provide governance data on approval performance, budgets and resource utilisation across the team.
For a full breakdown by team type, see What Is Admation? — the complete platform overview.
Does Admation support marketing compliance in regulated industries?
Yes. Admation is widely used in financial services, insurance, health and other regulated sectors where marketing content must pass through documented approval processes before publication. Features specifically designed for compliance include multi-level sequenced approval pathways, customisable approval checklists, role-based access controls, automated audit trails and version locking.
Compliance leaders can define exactly who must sign off at each stage, what checks must be completed before approval is granted, and retrieve a complete record of every decision — by whom, when, and what version was reviewed. Admation customers in regulated industries include Bupa, Bendigo Bank and RACV. Read more about managing compliance across organisations.
What are the key benefits of using Simple Admation?
Admation delivers faster approvals through structured pathways, automated reminders and online proofing. Every approval decision is captured in an automated audit trail — accessible for compliance reporting on demand. Templated briefing with mandatory fields means fewer revision cycles and more on-brief creative output. Managers get real-time visibility of project status, resource utilisation and budget — no more chasing updates. Version locking, access controls and compliance checklists prevent unapproved content from reaching the market. Admation is configurable for small in-house studios through to large enterprise operations across multiple brands or regions.
How does Admation integrate with other Simple products?
Admation is the workflow and approval engine of the Simple suite. It integrates directly with Simple Brand Manager for brand identity governance, Simple Asset Manager for digital asset management and distribution, and Simple Retailpath for retail product information and promotion management. Each product extends a specific capability area — Admation remains the core approval and workflow layer across all combinations.
Admation can also be used as a standalone product. SSO (Single Sign-On) is supported for enterprise teams requiring secure, role-based access management.